Indeed. Internet culture is pretty self referential, and I think the culture of the internet extends to the tech industry (and vice versa). I don't think it wo

Indeed. Internet culture is pretty self referential, and I think the culture of the internet extends to the tech industry (and vice versa). I don't think it works all that well in marketing, but I wish it did! A sense of humor is a good thing and can be extremely powerful in marketing. But self referential humor is often too niche unless you really really know your target audience and you're reasonably sure they'll get the joke. For the record, it's marketing for a real product. I think hipsters are becoming overrepresented in tech marketing though, haha.