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Wow. So umm..Where's the discussion about the marketing operations? Ermm, if your positioning is "FREE", then ermm....you MAYBE have a prospect communication pr
by taariqlewis 12y ago
Wow. So umm..Where's the discussion about the marketing operations? Ermm, if your positioning is "FREE", then ermm....you MAYBE have a prospect communication problem reflected in your sales failures, not just a sales problem due to a VP of Sales role req.
Why do sales people keep making this mistake over and over again? Marketing is just as important to prepare the funnel as sales is important to close the deals. Why is the CEO not calling his marketing team to task or why is he not calling himself to task for lack of an integrated sales AND marketing operation?
I love Yesware for B2B sales. I just don't pay for it because my Salesforce.com and Marketo marketing teams are grinding out marketing comms and engagement events that make my head spin and extract $10K/month budgets from my marketing budget. I've yet to hear from the Yesware marketing team. A webinar maybe?