I think there is an aspect beyond simply a perceived savings–especially if your web app is B2B. In our two main products we sell more of the mid and higher pri

I think there is an aspect beyond simply a perceived savings–especially if your web app is B2B. In our two main products we sell more of the mid and higher priced options. My theory is that business owners (especially sole proprietors) like to think of their company and needs as bigger than they actually are ... "I can't get just the start/basic/hobbyist/limited plan. I need the veteran/professional/unlimited/premium plan." So, in our experience, customers may not always buy the highest offering, but they will rarely buy the lowest offering.