>I don't know the solution. Trusted reviews. A user should be able to trust others, and to filter reviews based on that. Integration with social networking wou

>I don't know the solution. Trusted reviews. A user should be able to trust others, and to filter reviews based on that. Integration with social networking would allow for friends of friends trust as well. It would be far from perfect but it would better replicate the experience pre-internet of asking people around you, which works pretty well.