There's also the "City people who don't have cars" market. When I was one of those people, I'd have happily paid a $10-ish delivery fee to not have to hand-car

There's also the "City people who don't have cars" market. When I was one of those people, I'd have happily paid a $10-ish delivery fee to not have to hand-carry 20lb of groceries about a mile.