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It’s hard to say without seeing and hearing about your customers. But: customers just want lower prices so they try to see if you’re going to cave in with a li
by toumhi 12y ago
It’s hard to say without seeing and hearing about your customers. But:
customers just want lower prices so they try to see if you’re going to cave in with a little bit of pressure. Don’t.
You need to anchor your price to value you’re providing. How do your customers think about the value your product provide? What do they compare it to? Maybe they see you as providing less value than your competitor, if they complain much about it? Can you change their points of reference when they compare your product?
Listen to them, but take what your customer tell you with a bit of salt. They are biased to get lower prices.
- brudgers 12y agoThe people saying "the price is too high" are not customers. They are prospects. Pricing is one tool for qualifying prospects. If the product does not really solve the customer's problems then the price is almost always too high because the product is not intended for them. Unfortunately, finding and qualifying leads is hard work and lowering the price and wishfully thinking that this will lead to a satisfied customer is easier, at least psychologically and in the moment. The serious fisher keeps some fish and throw others back. Indeed they don't try to set the hook for the wrong nibble.