Do you actually know someone who prefers using IE to any other browser? No right? Even if they build a perfect product, product perceptions in general need a de

Do you actually know someone who prefers using IE to any other browser? No right? Even if they build a perfect product, product perceptions in general need a demarketing process to be changed. Since they are so far away from having a perfect product, having a new brand (that doesn't have a perfect but a decent one) that thrives to get as close as possible to perfection is the best move. EDIT: Your suggestions are key