> They aren't claiming to be Sublime Text, they are claiming they want to be better than it Sure, but, they're using sublime text's brand to draw attention to

> They aren't claiming to be Sublime Text, they are claiming they want to be better than it Sure, but, they're using sublime text's brand to draw attention to their own project. If they called themselves, say, "Cherry edit" and just had a comparison matrix to sublime text without saying "we want to be sublime", I bet this wouldn't have made it to the front page. They're piggybacking off the other projects success by invoking its name and lineage, while positioning themselves as a competitor by undercutting the price (in this case: free). That's what I mean. It's not illegal or whatever, it just feels like poor sportsmanship.