I have no idea wrt. the concrete company. I was making a general / humorous comment. But don't be naive about the message industry - in the big tabloid newspap

I have no idea wrt. the concrete company. I was making a general / humorous comment. But don't be naive about the message industry - in the big tabloid newspapers which are by numbers the biggest newspapers - the section with message advertisement is huge. It takes a big industry with plenty of money to buy those ads. While you can probably get a kosher message at some of the places - sleeze is what creates the money. For an electronic version of these tabloid ads to be profitable and have airbnb-style growth they would have to tap into that market regardless of them starting off with a more polished front.