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The problem is with taking Instacart's $3.99 delivery fee at face value. Last I checked (which was a year ago - they've probably lowered this) on top of that th
by brianchu 12y ago
The problem is with taking Instacart's $3.99 delivery fee at face value. Last I checked (which was a year ago - they've probably lowered this) on top of that they charge 10-20% markup on each item, and they also pocket any savings from coupons / sales / bulk / rewards card discounts, which I imagine can run another 10%. It's in this situation where Instacart can plausibly meet your quoted $20 figure.
- saosebastiao 12y agoMy $20/delivery estimate was for UPS levels of marketshare but translated to 1-hour cycle times. I wouldn't be surprised if Instacart's logistics costs were more than double this amount.