Plouffe ran an exceptional 'outsider' campaign, where a lot of the party apparatchiks were already pledged to Clinton, and the Obama campaign built their own ou

Plouffe ran an exceptional 'outsider' campaign, where a lot of the party apparatchiks were already pledged to Clinton, and the Obama campaign built their own outside infrastructure to compete. Lobbying is about 'insiders'. You can nudge them with popular pressure, of course, but it's not like an election where the party insider only has 1 vote they completely control at the end of the day.