These are some really interesting results. As someone who has almost completely converted to digital books, I would be really interested to see these results us

These are some really interesting results. As someone who has almost completely converted to digital books, I would be really interested to see these results used to inspire better UI design on the part of people like Kindle. I mostly use the Kindle Android app, and it's getting better and better, but there's still a lot of room for improvement.