my immediate reaction to your comment was "wow good point." it's so easy to think our current values and trends are ubiquitous. so then i got to thinking...may

my immediate reaction to your comment was "wow good point." it's so easy to think our current values and trends are ubiquitous. so then i got to thinking...maybe our current values and trends, in this case promotion, were the same, but the culture and language were different. we have to judge the book titles in the context of their times to know whether they had promotion in mind. incidentally, company names seem to be getting shorter and shorter.