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I find that any useful subreddit always its inventory bought out - and its a pretty small amount of inventory available in the first place.

• tyler-b 12y ago
  Someone on Twitter made a similar comment and asked the reddit ads team if they would ever consider implementing any type of bidding system (I don't think they've responded).
  • cm2012 12y ago
    Yeah, I asked personally and they told me the same thing. I also subscribe to the subreddits I would advertise on, and see any ads related to the category maybe 1/500th of the time (I don't use adblock). I've never seen it on the subreddit itself, which has over 20,000 subscribers.
• yalogin 12y ago
  As someone who has no knowledge of this space - what does it mean inventory being bought out? You can no longer place your ad on that subreddit anymore? Why would this happen?
  • nazgul 12y ago
    Say the subreddit generally only get 5,000 page views a month, with one ad space per page. Once someone purchases those 5,000, it's gone -- they can't sell the inventory to someone else because it's all bough. Often too traffic will fluxate; so, for example, they may have estimated 5,000, but only 2,000 page views (and thus ad impressions, since one for one in this example) come in that month -- if someone bought 5,000, they'll have to stick around for 2 1/2 months, blocking other advertisers for that time. And I suspect that on many of these subreddits having even 500 impressions available is overreaching. That's a bit simplified but hope it helps.
    • yalogin 12y ago
      Thanks!