3 ms·
A buddy of mine was in a non-yc accelerator. One of the questions/goals they had for him was to find his ideal celebrity investor. It's so simple and effective
by viggity 12y ago
A buddy of mine was in a non-yc accelerator. One of the questions/goals they had for him was to find his ideal celebrity investor. It's so simple and effective at generating PR (and a little investment cash), I was disappointed I never had thought about it that way before. Not necessarily easy to do if you don't have the right momentum, but effective if you can pull it off.
- mind_heist 12y agoInteresting ! But celebrity investment doesn't guarantee anything apart from a lot of initial press and traction,do they ? Those startups continue are vulnerable to the same failures like any other. Ashton Kutcher invested in the social flirting app which failed to take off , Leonardo Di Caprio invested in Mobli (which isn't big right now either) and a few others. If there is no alignment of the celebrity's existing brand & image to the startup they invest in , the value seems to be strictly initial publicity.