I honestly don't follow. I don't understand how their models would be useful to anyone except economics students. Even if they could say it was fair market pric

I honestly don't follow. I don't understand how their models would be useful to anyone except economics students. Even if they could say it was fair market pricing, I doubt complaining users who were too lazy/didn't care to read the "2x surge pricing" alert in big bold letters would be swayed by a white paper. Not to say I'm against transparency - it would most likely be incredibly rich data and give more power to drivers, but it seems Uber's trip up from a public point of view is that users feel cheated due to surge pricing. I'm having trouble understanding how one can feel cheated when the prices are laid before you - maybe Uber should replace "4x" with the estimated amount (of course then you'd have the complaining if the estimate is a little bit off).