If I wanted to sacrifice availability, I would use a Taxi. Uber, first and foremost, an on-demand ride flagging application. If Uber can't find me a ride then t

If I wanted to sacrifice availability, I would use a Taxi. Uber, first and foremost, an on-demand ride flagging application. If Uber can't find me a ride then the app is broken - I lose any incentive to pay any surge pricing if I am going to get the same availability from Uber that I would get from a Taxi cab. Any savvy individual (who needs to be able to schedule their Uber rides in advance for whatever reason, instead of just using a Taxi to schedule rides like others have been doing for the last 50 years) will quickly learn when surge pricing is effect namely, Weekday mornings when people are going to work, Weekday evenings when people are leaving work, Weekend nights (sometimes), and any event where you can expect alot of people going home at the same time (concerts, sports games). In any case, and back to my original point, Uber doesn't force you to use their service and they are not the only game in town. If availability is more important predictability get an Uber, otherwise just get a Taxi. It doesn't make sense for Uber to become more like Taxis because people are unaware they have choices.