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Zzzzzzzzz It's August the sleepiest month of the year for video games, which has been true since the beginning of time. Look to see a big bump in sales in Sept
by Tiktaalik 17y ago
Zzzzzzzzz It's August the sleepiest month of the year for video games, which has been true since the beginning of time.
Look to see a big bump in sales in Sept when all the fall games start to come out and when the new PS3 price drop has effect.
As well the sales could still be year over year worse than last Sept and it wouldn't be the end of the world. The games industry traditionally follows a console cycle (though that will likely be broken up this time around with the launch of Natal and Sony's Waggle next year) and so once you're past the peak some years after a launch, your sales will necessarily decline until the next console launch.
- xsmasher 17y agoThe NPD data shows that this August is down 16% from last August - so it's not just summer sleepyness. I think NPD only tracks retail sales though, so any money diverted to downloadable content, Steam, or iPhone games would seem to "disappear" from their charts.
- Tiktaalik 17y agoI'm sure game sales are affected by the recession, but the console industry follows a cycle, going up after the launch of a new set of consoles, peaking, and then dropping down until the hype cycle begins for the next console launch. Largely everything seems to be following the same set plan. Next year might be an upset year of this traditional cycle though, since Microsoft and Sony are releasing hardware upgrades in the form of their motion controllers. Microsoft has been quoted as saying that the launch of their Natal upgrade would be akin to a console launch event.