I'm aware of two major subgenres: 1) the "first impressions review". Descriptions of how sturdy or flimsy or smooth something feels, how it disappoints or del

I'm aware of two major subgenres: 1) the "first impressions review". Descriptions of how sturdy or flimsy or smooth something feels, how it disappoints or delights compared to the picture on the box, whether it works as expected immediately. This actually seems really useful to me as a supplement to written reviews. 2) the "revel in the thing itself" unboxing. My preschool-aged nephew loves these videos. He seems to have as much fun watching people play with new toys as he does actually playing with new toys, or more. In a sense, this sort of video actually shields him from disappointment -- if the toy sucks, he can just move on to the next video, or he might not even notice since the person on screen is probably having fun anyway.