If that was true, why do major pharmaceutical companies spend way more money on advertising than on R&D? (Trivially searchable, for example here: http://adage.

If that was true, why do major pharmaceutical companies spend way more money on advertising than on R&D? (Trivially searchable, for example here: http://adage.com/article/special-report-pg-at-175/procter-gamble-s-advertising-spending-1987-2012/237974/ http://adage.com/article/special-report-pg-at-175/procter-ga...)