It's not surprising, it's technologyreview, which spun out from student newspaper to linkbaity web tabloid a few years ago. In this case, however the original

It's not surprising, it's technologyreview, which spun out from student newspaper to linkbaity web tabloid a few years ago. In this case, however the original paper (already linked in the HN comments) is itself a linkbaity title with content-free abstract.