There is a slight, but nevertheless substantial difference between a company that relies entirely on its customers to becomes is sales workforce and a company t

There is a slight, but nevertheless substantial difference between a company that relies entirely on its customers to becomes is sales workforce and a company that offers bulk prices for people who may want to resell. The former will rely on its customers to recruit more customers/sales agents. The later will not. There is probably a blurry line when a classic business may change its sales strategy that it starts to fall into an MLM scheme. I'd say that one of the indicators is how much the company is relying on new recruits becoming recruiters themselves.