5 ms·

Washington Post adds Amazon buy-it-now links inside articles

46 points by panarky 12y ago

sswezey 12y ago
I guess it was just a matter of time. I would have really liked if Bezos actually wanted to have a nice, respectable newspaper without using it as a marketing platform for Amazon.
michaelq 12y ago
It's one thing to hyperlink words to affiliate links in their text, but it's completely different to force all their readers to read over "Buy it now" while they're trying to read the article. Talk about interrupting the flow of the article! Also, how would you feel as a journalist if the investigative piece you'd spent the last three weeks on was ultimately riddled with "buy it now"s?
- jessriedel 12y ago
  > Also, how would you feel as a journalist if the investigative piece you'd spent the last three weeks on was ultimately riddled with "buy it now"s? Note that this is in the Style section, and they may draw a line between "serious" reporting and entertainment reporting for the purposes of in-line ads.
  - mkal_tsr 12y ago
    > they may draw a line between "serious" reporting and entertainment reporting for the purposes of in-line ads For now...
- panarky 12y ago
  I'd like to believe that buy-it-now links are added independently from the editorial process. It's an easy rationalization to start editing articles to make them more commerce-friendly, and it's a great way to wreck quality journalism.
- mooism2 12y ago
  It reminds me of websites that insert live stock quotes into their stories. - generally the information / buy it now link isn't of interest to readers - more useful generally would be a link to an internal encyclopaedia page: give the reader more information about the company/book, and include stock quotes / buy it now links on that page - if it's truly useful enough to include inline in the article, the journalist will put it there manually - a middle ground would be to pull stock quotes / buy it now links out of the main text into the margin
MysticFear 12y ago
A much better solution than 'sponsored' articles. Gives journalists the freedom to write freely without upsetting each individual sponsor. Change the buy it now links accordingly, amazon sells nearly everything.
tcc2161 12y ago
I'd have no problem with inlined, hyperlinked titles but this implementation with the buttons is pretty obnoxious.
eli 12y ago
The Washington Post previously flirted with this idea years ago. I'd be careful jumping to conclusions about Bezos' influence. On The Media did a radio segment on it (and the ethical issues it raises) in 2011: http://www.onthemedia.org/story/170064-web-links-money-makers/ http://www.onthemedia.org/story/170064-web-links-money-maker... (click the stacked lines icon for a transcript). It's worth a listen.
eglover 12y ago
It's funny, I didn't know Amazon acquired WP until earlier today. I do appreciate these kinds of ads though. All due respect to Google's algorithms, but I'd rather see ads about what I'm reading about. Not something roughly based on my browser history which is usually something I was just looking at and already made a decision on. (Does anyone ever click on Google ads?)
- maxerickson 12y ago
  Jeff Bezos bought the Post, not Amazon.
a3n 12y ago
I think Bezos just turned the newsroom into whores standing in red-lit windows on the street. Possibly something like this would be OK if it was in a separate "Resources" section at the end of the article.
nbuggia 12y ago
This doesn't seem like a very well thought out or innovative business model.
- m52go 12y ago
  It's better than...more ads. And paywalls. Got a better idea?
  - LunaSea 12y ago
    How is it different than advertisement ?
    - m52go 12y ago
      Advertisement is unrelated crap when I don't want to see it (unrelated to content). Affiliate links are related crap that I might want to see (related to content).
nsx147 12y ago
it's better than native advertising

46 points by panarky 12y ago

I guess it was just a matter of time. I would have really liked if Bezos actually wanted to have a nice, respectable newspaper without using it as a marketing platform for Amazon.

michaelq 12y ago

It's one thing to hyperlink words to affiliate links in their text, but it's completely different to force all their readers to read over "Buy it now" while they're trying to read the article. Talk about interrupting the flow of the article! Also, how would you feel as a journalist if the investigative piece you'd spent the last three weeks on was ultimately riddled with "buy it now"s?

jessriedel 12y ago
> Also, how would you feel as a journalist if the investigative piece you'd spent the last three weeks on was ultimately riddled with "buy it now"s? Note that this is in the Style section, and they may draw a line between "serious" reporting and entertainment reporting for the purposes of in-line ads.
- mkal_tsr 12y ago
  > they may draw a line between "serious" reporting and entertainment reporting for the purposes of in-line ads For now...
panarky 12y ago
I'd like to believe that buy-it-now links are added independently from the editorial process. It's an easy rationalization to start editing articles to make them more commerce-friendly, and it's a great way to wreck quality journalism.
mooism2 12y ago
It reminds me of websites that insert live stock quotes into their stories. - generally the information / buy it now link isn't of interest to readers - more useful generally would be a link to an internal encyclopaedia page: give the reader more information about the company/book, and include stock quotes / buy it now links on that page - if it's truly useful enough to include inline in the article, the journalist will put it there manually - a middle ground would be to pull stock quotes / buy it now links out of the main text into the margin

MysticFear 12y ago

A much better solution than 'sponsored' articles. Gives journalists the freedom to write freely without upsetting each individual sponsor. Change the buy it now links accordingly, amazon sells nearly everything.

tcc2161 12y ago

I'd have no problem with inlined, hyperlinked titles but this implementation with the buttons is pretty obnoxious.

eli 12y ago

The Washington Post previously flirted with this idea years ago. I'd be careful jumping to conclusions about Bezos' influence. On The Media did a radio segment on it (and the ethical issues it raises) in 2011: http://www.onthemedia.org/story/170064-web-links-money-makers/ http://www.onthemedia.org/story/170064-web-links-money-maker... (click the stacked lines icon for a transcript). It's worth a listen.

eglover 12y ago

It's funny, I didn't know Amazon acquired WP until earlier today. I do appreciate these kinds of ads though. All due respect to Google's algorithms, but I'd rather see ads about what I'm reading about. Not something roughly based on my browser history which is usually something I was just looking at and already made a decision on. (Does anyone ever click on Google ads?)

maxerickson 12y ago
Jeff Bezos bought the Post, not Amazon.

a3n 12y ago

I think Bezos just turned the newsroom into whores standing in red-lit windows on the street. Possibly something like this would be OK if it was in a separate "Resources" section at the end of the article.

nbuggia 12y ago

This doesn't seem like a very well thought out or innovative business model.

m52go 12y ago
It's better than...more ads. And paywalls. Got a better idea?
- LunaSea 12y ago
  How is it different than advertisement ?
  - m52go 12y ago
    Advertisement is unrelated crap when I don't want to see it (unrelated to content). Affiliate links are related crap that I might want to see (related to content).

nsx147 12y ago

it's better than native advertising