> it makes sense to give consumers some say over what happens to it The only way to give individuals this choice is by enabling non-techies to encrypt and ano

> it makes sense to give consumers some say over what happens to it The only way to give individuals this choice is by enabling non-techies to encrypt and anonymize their data, freely, easily and in a way that respects the UX. It isn't up to a politician or Comcast. Increasingly, people are going to make a binary choice with every new technology decision: do I opt _out_ of suspicionless blanket surveillance of entire populations, or do I use something else that gives me no choice in the matter? Ceteris paribus, apps enabling you to opt out of it all, are just plain more valuable.