Even a negative review can be spun to make the product seem more positive. Ex: "Two stars. Works great and beats the other XYZ brand by a mile, but it doesn't h

Even a negative review can be spun to make the product seem more positive. Ex: "Two stars. Works great and beats the other XYZ brand by a mile, but it doesn't have [random obscure feature that no one else would ever care about], so I'll stick with the XYZ brand." (see what I did there?) The other problem is that negative reviews are an open mic for people to complain about whatever, and they tend toward the extreme. Ex "One star: Mine broke, and only a few months out of warranty. Piece of junk." How many people (what %) ever leave comments when the product is just mediocre?