"- Don't worry about making anything look like "cool" websites. Honestly most trendy designs are simply terrible to use. Design should make the products more en

"- Don't worry about making anything look like "cool" websites. Honestly most trendy designs are simply terrible to use. Design should make the products more enjoyable to use and easier to use. Anything else is intellectual arrogance." Largely disagree with the above statement. Consumer psychology is largely irrational, therefore frivolous attributes like the "look" and "feel" of a site that have nothing to do with functionality can influence what you perceive to be "easy to use." A good example of this irrationality in action is how the taste of food can be influenced by how it looked visually prior to the act of tasting.