Did you even read the article? I don't think you read it. An ad-based web isn't a transaction-less web, the transactions are hidden in the form of ads and the a

Did you even read the article? I don't think you read it. An ad-based web isn't a transaction-less web, the transactions are hidden in the form of ads and the ads are hidden behind numerous layers of behavior that threaten the integrity of the web, such as privacy invasions, editorialization, etc.