There's a cynical startup lesson in here. Build a niche audience with quality and integrity. That leads to growth and eventually a strong brand. When you satur

There's a cynical startup lesson in here. Build a niche audience with quality and integrity. That leads to growth and eventually a strong brand. When you saturate your audience, shaft your early adopters for a broader, more streamlined appeal, but keep the branding. The result is that every non-scientist watches Shark week and feels much smarter for it, the actual scientists shake their heads, and the network rakes in the bucks.