There was no radical direction change. They put up a web interface, just for the heck of it, and soon a lot more people were using that than PDAs. It doesn't

There was no radical direction change. They put up a web interface, just for the heck of it, and soon a lot more people were using that than PDAs. It doesn't involve needing trust when you look at the numbers and see that Y is a lot more profitable than X.