Why would somebody actually pay money out of their own pocket for a device that they don't actually own? Well, ok, telecom's a great example, but Amazon does n

Why would somebody actually pay money out of their own pocket for a device that they don't actually own? Well, ok, telecom's a great example, but Amazon does not have the same kind of stranglehold on books... A Sony Reader with a bit of WiFi + Flash will make this lame offering look like the "Zune" of ebook readers.