The problem with this rosy view is the apparatus of permanent, escalating surveillance that you need to keep the shell game going. Many of the services we use a

The problem with this rosy view is the apparatus of permanent, escalating surveillance that you need to keep the shell game going. Many of the services we use are funded by venture capital, in the expectation of future profit. The only way to keep the investors' wallets open is to convince them that advertising will be a better business model in the future than it is right now. That creates a race to see who can build the most invasive systems for tracking and influencing user behavior.