There was an article posted here a few weeks ago about a guy starting a rental site. He basically created a lot of mock listings for popular products, and when

There was an article posted here a few weeks ago about a guy starting a rental site. He basically created a lot of mock listings for popular products, and when someone actually chose to rent it, he'd buy it and rent it out to the person. Then either return it or keep it for more people (Memory not serving me currently) edit: http://news.ycombinator.com/item?id=804310 http://news.ycombinator.com/item?id=804310