I think you should be suspicious with any content, sponsored or not. Always check multiple sources before forming and opinion. In my opinion, an article that i

I think you should be suspicious with any content, sponsored or not. Always check multiple sources before forming and opinion. In my opinion, an article that is influenced by the political view of the writer or the editor is exactly as bad or good as influenced by a sponsor. Even if it's not on purpose. I once had a long talk with a journalist friend about how it's almost impossible to write a completely objective article because so many things influence how the story is perceived. Like the order in which two sides of an event are presented. I think native advertising has great potential and I hope media companies that do it deceptively will be punished by their users. But i guess that's naive, since people don't really do that with those whose editorial content is just wrong and or inflammatory.