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My question with native advertising is if the advertiser has final sign off rights on the work? If they did, it would mean they have editorial control
by adrr 12y ago
My question with native advertising is if the advertiser has final sign off rights on the work? If they did, it would mean they have editorial control
- calbear81 12y agoIn my experience working with large media content sites, the advertiser does not have any sort of "sign off" but they do want to make sure the content is in-line with what they paid to sponsor. The leverage comes from the fact that if the advertiser doesn't like the final output, the dollars move elsewhere next quarter.