Wow. I wonder if telling people they're of the genotype that responds to placebos (even if they aren't) could help them. Does placebo-sensitivity also extend t

Wow. I wonder if telling people they're of the genotype that responds to placebos (even if they aren't) could help them. Does placebo-sensitivity also extend to other negative suggestions? (Is it correlated with, or a reverse of hypochondria?) Are those most helped by placebos also more credulous with regard to commercial solicitations? Is there any such thing as 'false advertising' when the audience is highly-placebo sensitive? "It truly works – for you!" Do mass-media ad campaigns improve the effectiveness of OTC medicines? "It's the strongest pain-killer available. We couldn't say it if it wasn't true, and also by the way it wouldn't be true if we didn't say it to everyone all the time."