That's a bit simplistic. Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're sel

That's a bit simplistic. Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're selling, and so forth. BUT - that 42k was never all we had. It was maybe ~25% of what we had. We decided that the brandability of the domain was more important than buying ads. As you have a SaaS business, buying ads may work out. On the other hand, having a non-.com may backfire. YMMV.