Are you familiar with Edward Bernays? Have you watched Adam Curtis documentary 'The century of the self'? From http://www.perceptric.com/blog/_archives/2008/8/

Are you familiar with Edward Bernays? Have you watched Adam Curtis documentary 'The century of the self'? From http://www.perceptric.com/blog/_archives/2008/8/14/3837144.html http://www.perceptric.com/blog/_archives/2008/8/14/3837144.h...: Edward Bernays was the nephew of Sigmund Freud. His family emigrated to the US from Germany by way of England before World War 1. Bernays was the father of the modern public relations business. He used some of the ideas that were the brainchild of his uncle and was able to convince clients of the ways that people thought and how their thoughts could be turned to the benefit of the clients’ needs. One of the clients that Bernays worked for was Sarah Lee. They had a problem. They had created a cake mix that just needed water added to it and then could be popped in the oven. The problem was that housewives were not buying it. Bernays did some studies and came up with the conclusion that the housewives that the product was targeting felt that they had not personal involvement in the success of the baking of the cake. He proposed that the company change the formula for the product to require the user to have to break an egg and mix that with the water into the cake mix before baking the cake. The rest is history. The new cake mix took off like wildfire and still today in every supermarket that you go to you will find cake mixes that require the user to break an egg into a bowl and then mix it with the powdered ingredients in the packet.