3 ms·
We can put 20k on a domain name if we really want to. But from my experience, a domain name is a domain name and it's usually not worth that much of the money.
by hartator 12y ago
We can put 20k on a domain name if we really want to.
But from my experience, a domain name is a domain name and it's usually not worth that much of the money. 20k can be spent in a marketing campaign that will out weigth the benefits of having the "pure" .com
- SoloX5 12y agoThat's a bit simplistic. Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're selling, and so forth. BUT - that 42k was never all we had. It was maybe ~25% of what we had. We decided that the brandability of the domain was more important than buying ads. As you have a SaaS business, buying ads may work out. On the other hand, having a non-.com may backfire. YMMV.