This is pretty neat from a technical standpoint. I've used MadMapper before and it was kind of a pain to setup to use to do projection mapping. First you had

This is pretty neat from a technical standpoint. I've used MadMapper before and it was kind of a pain to setup to use to do projection mapping. First you had to hand map each section of the object you're mapping the texture onto. This involved having the projector project a pattern and you'd move and deform various mapping polygons (using a mouse) until you didn't have any bleed or holes in the projection. If someone moved (or more likely accidentally bumped) the projector or the target object the polygons had to be manually adjusted. It seems these guys have automated the process of mapping the object in physical space, against a pre computed model. They had some bleed above the top of the chair in their demo video so its not yet perfect. If you're Ikea and can set this up in the store, for buying a couch, and just have people click their fabric combination they want to see. I see this being very useful because they can't show every fabric. Granted Ikea's are huge to accommodate lots of floor models, but this would still be a draw. If Ikea had a whole bedroom or living room with projectors all around, you could try out an entire decorating scheme without having to pull everything together. I'd take the ferry from Wall Street to Red Hook just to play with it for a bit. So rock on VizeraLabs, and start talking to Ikea and BoConcept.