Also, would be really curious to learn your story for why you decided to start AdStage, and what the steps are like for creating a bid management platform (that

Also, would be really curious to learn your story for why you decided to start AdStage, and what the steps are like for creating a bid management platform (that also handles display) from scratch. I imagine it might be fairly capital intensive up front given the engineering costs and the likely commitments required from networks/exchanges to integrate.