For the fresh, barista-brewed cup, you're almost certainly correct. But what about the bag of beans that someone buys along with their coffee? The coffee mug? H

For the fresh, barista-brewed cup, you're almost certainly correct. But what about the bag of beans that someone buys along with their coffee? The coffee mug? Hell, go into a Starbucks sometime and look at any item you can buy that you don't have to ask for from someone behind the counter...all of that is what Amazon does better and cheaper (though not friendlier) than any small business can compete with.