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What makes you think they are not buying this data already from credit card companies?
by what_ever 12y ago
What makes you think they are not buying this data already from credit card companies?
- erichocean 12y agoFor example, by using http://www.datalogix.com/ http://www.datalogix.com/.
- dminor 12y agoCredit card companies only know where you are shopping and how much you spend. This gives Amazon product level data.
- phreanix 12y agoPrecisely. This is deep in the trenches data. Amazon will gain by knowing what products sell most at what time of the week. It will allow predict where to roll out certain services. One day delivery? Done.
- dnissley 12y agoIIRC credit card companies don't have that much of this kind of data. For the most part when you pay with a card, the transaction details (for example line-items) are not reported to the cc company or processor.
- fortpoint 12y agoCredit card companies do not have this data. They only see the transaction total not the items in the basket.
- happywolf 12y agoAlso, I guess most of the merchants who sign up will be first-timers who accept cash before. Information from these people are what Amazon needs. Let's say in certain region there has been high sales of tea cups, I won't be surprised if one day Amazon starts suggesting its tea cup selections to buyers from that region, with free shipping and lower prices...