> I agree that it's all perception, and that even with wildcard SSL at $500/year (what the cost has traditionally been), it's worth it to protect your customers

> I agree that it's all perception, and that even with wildcard SSL at $500/year (what the cost has traditionally been), it's worth it to protect your customers' data. I suppose that depends on the data. $500 keeps one of my servers running for 6 months. For a bank the security is very useful. For a site like HN where the only sensitive data is the password, it isn't so much.