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This is longform journalism, which doesn't follow that convention, and focuses more on the "human" story. This is likely more PR puff than actual news reportin
by dclowd9901 12y ago
This is longform journalism, which doesn't follow that convention, and focuses more on the "human" story.
This is likely more PR puff than actual news reporting. This company was mentioned on NPR this morning as well. I'm guessing they're just making the rounds and building interest.
- notduncansmith 12y agoI don't know if I'd qualify this as "longform journalism", the article is pretty small. I can see where the writer may have been going for that style, but that requires a commitment to a certain minimum amount of content (and, for readers, a certain amount of insight gleaned to make it worth the time investment). Definitely a fluff piece, as you said.