Facebook doesn't want to be the darling. They want to polish their services up, which is why they took Twitter's idea of life updates and removed their selectiv

Facebook doesn't want to be the darling. They want to polish their services up, which is why they took Twitter's idea of life updates and removed their selective feed. But they don't need media attention. They're perhaps the most important site on the planet. Ask somebody between 14-22 which they'd rather life without, Google or Facebook, and they'll go Facebook. Yesterday I met, for the first time, a girl that thinks Facebook is the whole Internet. She uses it for searching and mailing... everything. Apparently there are a lot of people who do that. Facebook is enormous, and it gets missed by a lot of people like us in the tech scene, because we don't think about just how tech-illiterate most people are.