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A tool taught in Journalism 101 is the "inverted pyramid": the idea is to structure your article so that the biggest details (5 W's) are at the top, and move do
by notduncansmith 12y ago
A tool taught in Journalism 101 is the "inverted pyramid": the idea is to structure your article so that the biggest details (5 W's) are at the top, and move down the information gradient with the smaller details ("human interest stuff") at the bottom. The writer may have skipped class that day.
- CWuestefeld 12y agoThe writer may have skipped class that day. The writer took a class that seems to be very common in contemporary journalism, and what it teaches is very annoying to me, and apparently to the parent commenter as well.
- dclowd9901 12y agoThis is longform journalism, which doesn't follow that convention, and focuses more on the "human" story. This is likely more PR puff than actual news reporting. This company was mentioned on NPR this morning as well. I'm guessing they're just making the rounds and building interest.
- notduncansmith 12y agoI don't know if I'd qualify this as "longform journalism", the article is pretty small. I can see where the writer may have been going for that style, but that requires a commitment to a certain minimum amount of content (and, for readers, a certain amount of insight gleaned to make it worth the time investment). Definitely a fluff piece, as you said.