No. The New York Times make native advertising very clear. For example: http://paidpost.nytimes.com/netflix/women-inmates-separate-but-not-equal.html http://pai

No. The New York Times make native advertising very clear. For example: http://paidpost.nytimes.com/netflix/women-inmates-separate-but-not-equal.html http://paidpost.nytimes.com/netflix/women-inmates-separate-b... A special "paidpost" subdomain, "PAID POST" at the top of the page, and the name of the sponsor is stickied to the top as you scroll. Namedropping a company into a story (which is almost certainly not happening here) would be payola or product placement neither of which are anything like native advertising.