> Some games like Dust have exploded in popularity through word of mouth. For the PC release, I'm sure Totalbiscuit sold thousands of units by himself. That is

> Some games like Dust have exploded in popularity through word of mouth. For the PC release, I'm sure Totalbiscuit sold thousands of units by himself. That is marketing. Totalbiscuit probably couldn't have found it himself without the creator of Dust getting the word out to him (directly or indirectly). I agree, it's probably easier and more beneficial on PC, but that doesn't really take away from my point.