3 ms·

I think it's going to be amazingly difficult for Polaroid, or anyone for that matter, to take on GoPro. For whatever reason, GoPro has captured the imagination

I think it's going to be amazingly difficult for Polaroid, or anyone for that matter, to take on GoPro. For whatever reason, GoPro has captured the imagination of the video/photo creating public in a way that few brands have. For several years after the iPhone came out, competing phones could match or exceed its specs, but were largely viewed as toys by comparison. In the same way, GoPro will enjoy a near monopoly on this market segment until their competitors have outmatched them technologically for enough years that the media catches up and makes it socially acceptable to buy an alternative to GoPro.

und3rw4t3rp00ps 12y ago
Nice try, blatant GoPro investor. GoPro isn't nearly as stable a mark as people give it credit for. It's not synonymous with a unique product or service so much as an invented product. This new Polaroid entrant will be dubbed the "cheap GoPro" so much, it'll become a "GoPro". Millions of moms all across the world will buy their sons and daughters the cheap GoPro. The more successful GoPro's competitors become - the more "GoPro" they become. Until everything is Kleenex and Xerox and nothing matters. Side note, I wish my beloved Zombie Kodak was as playful as Polaroid.
- downandout 12y ago
  > Nice try, blatant GoPro investor Lol..umm...no. I actually don't get the whole GoPro craze, but I do know that Polaroid doesn't stand a chance, even if they have a better product. I'm not investing in either.