In the last decade or so there's been a boom in pop-science self-help for yuppies, put out by a new crop of public intellectuals, like: Malcolm Gladwell, Jared

In the last decade or so there's been a boom in pop-science self-help for yuppies, put out by a new crop of public intellectuals, like: Malcolm Gladwell, Jared Diamond, Chris Anderson, nearly all non-fiction in the New Yorker, the majority of TED speakers, etc.